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Worst online retailers revealed

Home improvement retailers B&Q and Homebase have been voted the worst online shops in the UK in a survey by a consumer watchdog.

The poll of 11,000 Which? members voted beauty label the best online retailer followed by, with the two sites achieving a 94% and 93% customer score respectively., a second cycle store – – and photography specialist shared third place.

The consumer group found that both and failed to impress customers on pricing and products, with both scoring just two stars out of five.

They also had the lowest customer scores of all 78 sites rated at 52% and 50% respectively.

Which? members gave top marks to for its “beautiful packaging, free samples and a sense of a personal touch”.

Delivery problems ranging from delays and overpackaging to inconvenient time slots were the biggest annoyances for online customers, the survey revealed.

And although members said their top reason for shopping online was because it was cheaper than the high street, only achieved top marks for price, helped by a VAT-free base in Guernsey, the magazine reported.

Which? magazine editor Martyn Hocking said: “With Christmas around the corner, many of us will be turning to online shopping to avoid the crowds and bag a few bargains.

“However, our independent research shows that inconvenient deliveries from some online shops might make you wish you’d hit the high street instead, so do check the small print before you click ‘buy’.”